How to warm up a new Instagram account

Warming up an account means using it the way a person would during its first days, before posting a lot or promoting anything. A brand-new account that acts like a bot draws attention; one used normally does not.

Reviewed on November 1, 2026.

Why it is needed

Platforms watch how a new account behaves. Following hundreds of profiles, liking nonstop or posting links on day one does not look like a person who has just arrived.

What a person does in the first days

• Fills in the profile gradually: photo, name and bio.
• Watches videos for real, with pauses, and scrolls without hurry.
• Gives some likes and leaves the occasional meaningful comment.
• Follows a few accounts related to their interests.
• Opens the app at different times of day, not always at the same hour.
• Posts their first content once the account has some use.

What to avoid

• Bulk actions on day one: many follows, likes or messages in a row.
• Links and promotions before the account has some use.
• Several new accounts on the same phone and network.
• Identical behavior across accounts: same times, same steps.

Warming up many accounts at once

With dozens of accounts, doing it by hand eats hours. With the iPhone + Anna plan, our AI runs a humanized warm-up for each account on its own isolated iPhone: pauses, scrolling and sensible likes, meaningful comments and DMs.

Frequently asked questions